I design brands the right people want to choose
I design brands the right people want to choose
Brand strategy and visual identity shaped around your business, audience and competitive landscape
Eunoia - momentum drink
Eunoia is a new functional drink launching in the UK, created to deliver sustained energy without the spike-and-crash cycle associated with traditional energy drinks.
Market
United Kingdom
Business
Drinks industry
Eunoia - momentum drink
Eunoia is a new functional drink launching in the UK, created to deliver sustained energy without the spike-and-crash cycle associated with traditional energy drinks.
Market
United Kingdom
Business
Drinks industry
Eunoia - momentum drink
Eunoia is a new functional drink launching in the UK, created to deliver sustained energy without the spike-and-crash cycle associated with traditional energy drinks.
Market
United Kingdom
Business
Drinks industry
Specialty cinnamon cafe - Cinna
Rather than treating cinnamon as another flavour on the menu, we made it the centre of the entire Cinna experience.
Market
Edinburgh
Industry
Food & bevarage
Specialty cinnamon cafe - Cinna
Rather than treating cinnamon as another flavour on the menu, we made it the centre of the entire Cinna experience.
Market
Edinburgh
Industry
Food & bevarage
Specialty cinnamon cafe - Cinna
Rather than treating cinnamon as another flavour on the menu, we made it the centre of the entire Cinna experience.
Market
Edinburgh
Industry
Food & bevarage
After hours brand identity & packaging
After Hours is a premium functional night elixir designed for high-performing individuals operating under sustained pressure. Formulated to support cortisol regulation and nervous system recovery, it enables a controlled transition from peak output to deep restoration.
Market
USA
Business
Supplements
After hours brand identity & packaging
After Hours is a premium functional night elixir designed for high-performing individuals operating under sustained pressure. Formulated to support cortisol regulation and nervous system recovery, it enables a controlled transition from peak output to deep restoration.
Market
USA
Business
Supplements
After hours brand identity & packaging
After Hours is a premium functional night elixir designed for high-performing individuals operating under sustained pressure. Formulated to support cortisol regulation and nervous system recovery, it enables a controlled transition from peak output to deep restoration.
Market
USA
Business
Supplements
Rinse & Repeat brand concept
Rinse & Repeat is a functional supplement designed for high-achievers and relentless performers. Delivered in a sleek, single-use gel sachet for effortless consumption, it strips away the unnecessary — leaving only pure cognitive performance support.
Created for those who arrive first and leave last.
Market
Wordwide
Business
Nootropic micro gel
Rinse & Repeat brand concept
Rinse & Repeat is a functional supplement designed for high-achievers and relentless performers. Delivered in a sleek, single-use gel sachet for effortless consumption, it strips away the unnecessary — leaving only pure cognitive performance support. Created for those who arrive first and leave last.
Market
Worldwide
Business
Nootropic micro-gel
Rinse & Repeat brand concept
Rinse & Repeat is a functional supplement designed for high-achievers and relentless performers. Delivered in a sleek, single-use gel sachet for effortless consumption, it strips away the unnecessary — leaving only pure cognitive performance support.
Created for those who arrive first and leave last.
Market
Wordwide
Business
Nootropic micro gel
How I build brands
Good branding starts with understanding the business behind it.
My process combines research, strategy and design to make sure every creative decision has a reason behind it. You'll be involved at key stages throughout the project, so we can build a brand that works for your business and feels right to you.
01
Discover
Before any design begins, I get to know your business, audience, goals and current challenges. Through in-depth questionnaires, research and our strategy call, we'll uncover what your brand needs to communicate and where the biggest opportunities lie.
Define
I turn what we've uncovered into a clear strategic foundation for the brand. We'll define its positioning, audience, personality and key points of differentiation, then explore two creative directions that translate the strategy into a visual representation.
02
Develop
Once the creative direction is selected, I develop it into a complete visual identity. Logo system, typography, colour, supporting elements and other brand assets are designed as one cohesive system, with every choice connected back to the strategy we've established.
03
Deliver
Once everything is approved, I prepare your brand for real-world use. You'll receive organised files, clear usage guidance and the resources you need to apply the identity consistently across your business.
04
How I build brands
Good branding starts with understanding the business behind it.
My process combines research, strategy and design to make sure every creative decision has a reason behind it. You'll be involved at key stages throughout the project, so we can build a brand that works for your business and feels right to you.
01
Discover
Before any design begins, I get to know your business, audience, goals and current challenges. Through in-depth questionnaires, research and our strategy call, we'll uncover what your brand needs to communicate and where the biggest opportunities lie.
Define
I turn what we've uncovered into a clear strategic foundation for the brand. We'll define its positioning, audience, personality and key points of differentiation, then explore two creative directions that translate the strategy into a visual representation.
02
Develop
Once the creative direction is selected, I develop it into a complete visual identity. Logo system, typography, colour, supporting elements and other brand assets are designed as one cohesive system, with every choice connected back to the strategy we've established.
03
Deliver
Once everything is approved, I prepare your brand for real-world use. You'll receive organised files, clear usage guidance and the resources you need to apply the identity consistently across your business.
04
How I build brands
Good branding starts with understanding the business behind it.
My process combines research, strategy and design to make sure every creative decision has a reason behind it. You'll be involved at key stages throughout the project, so we can build a brand that works for your business and feels right to you.
01
Discover
Before we jump onto a call, you will be asked to fill base information of your business and overall needs. I will review this information and make my own preparations before we jump on a discovery call.
Develop
This is the phase where I will take over and start the creative process. We will keep close communication while I present my work for you to review and make needed corrections.
03
Define
During the discovery call, we will define exact deliverables and solutions for your current issues. A clear timeline and cost of deliverables will be provided after the call.
02
Deliver
After the final confirmation of the created design, brand assets will be provided to you in all the needed formats, colors and guiding information.
04
Frequently asked questions
How long does a branding project take?
How many revisions are included?
Do I need to know exactly what I need before contacting you?
What will I need to provide during the project?
What if I need more than a visual identity?
What does payment look like?
Strategic branding for businesses that need clarity, credibility, and growth
Schedule a call with Juste
Strategic branding for businesses that need clarity, credibility, and growth
Schedule a call with Juste