Prepared by
Juste Vaiciakauskaite | Astralis
Mini Bites rebrand
Olivia,
It was lovely speaking with you and hearing where you want to take Mini Bites next.
Cremi is more than a new name for Mini Bites. It is the next chapter for the business: a café brand people recognise, enjoy their lunch, drinks and treats. I’m genuinely excited to shape that next chapter with you.
Olivia,
It was lovely speaking with you and hearing where you want to take Mini Bites next.
Cremi is more than a new name for Mini Bites. It is the next chapter for the business: a café brand people recognise, enjoy their lunch, drinks and treats. I’m genuinely excited to shape that next chapter with you.
Project overview
Cremi is an opportunity to evolve Mini Bites from a dessert-focused, owner-led café into a recognisable local brand with a broader role in customers’ everyday routines.
The rebrand will support the café’s expanded menu while retaining the playful, photo-worthy quality that makes its goodies appealing. The aim is to create a more mature, distinctive and trusted identity which feels cohesive across the café, packaging and social media without relying on you being the visible face of the business.
A central part of the identity will be Cremi, a female mascot illustration that brings warmth, personality and recognition to the brand.
Cremi is an opportunity to evolve Mini Bites from a dessert-focused, owner-led café into a recognisable local brand with a broader role in customers’ everyday routines.
The rebrand will support the café’s expanded menu while retaining the playful, photo-worthy quality that makes its goodies appealing. The aim is to create a more mature, distinctive and trusted identity which feels cohesive across the café, packaging and social media without relying on you being the visible face of the business.
A central part of the identity will be Cremi, a female mascot illustration that brings warmth, personality and recognition to the brand.
Project scope
Brand Strategy & Creative Direction
A strategic foundation to clarify how Cremi should be positioned, perceived and recognised as it grows. Includes: - Brand foundations: purpose, vision and mission - Target-audience profiles - Competitor review and differentiation - Brand positioning - Brand personality and tone of voice - Brand's values - Strategic creative direction displayed as two moodboards
£650
Visual Identity & Cremi Mascot
A complete, flexible visual system designed to work across the café experience, packaging and social media. Includes: - Full logo suite (primary, secondary, submark and logo mark) - Colour palette - Typography system - Brand patterns and supporting graphic elements - Custom Cremi mascot illustration - Mini brand kit - Final brand files for print and digital use
£1,550
Packaging Designs
Packaging design for three agreed applications, selected once the identity direction has been finalised. This will include: - Burger box - Takeaway cup design - One additional packaging format to be confirmed, such as sandwich wrapping paper or a second cup format. - Sticker design will be added as a small gift from me free of charge. Printing, supplier liaison, structural packaging design and dielines are not included. Existing supplier dielines can be used where available.
£600
Social Media Kit
A practical Canva-based system to help Cremi launch with a consistent, recognisable social presence. Includes: - 6 editable Instagram post templates - 3 editable Instagram story templates - Instagram highlight covers
£200
Total investment of the project:
Total investment of the project:
£3,000
£3,000
Additional information
Custom client portal
You’ll be invited to a dedicated client portal where you can see all project information: the planned work, when it will be presented to you, and what is currently ready for your review.
Payments and contracts
Payments and contracts
The portal will also contain the contract and invoice, which I kindly ask you to pay before our strategy call.
Final delivery
Final delivery
Once the final brand elements have been approved, I will ask you to pay the remaining balance. After payment is received, I will provide the complete final files in PDF, SVG, PNG and Adobe Illustrator formats.
Your client-portal access will remain active, so you can always return to find my contact details, brand files and all information gathered throughout the project.
Preliminary timeline
Cremi visual identity creation
Designing packaging
Social image
Strategy and creative direction
week 1
week 2
week 3
week 4
week 5
week 6
Week 1 - 2
week 1-2
Design Phase
Brand strategy and creative direction
week 3-5
Cremi visual identity creation
week 3-5
Cremi visual identity creation
Week 2 - 3
week 5-6
Development Phase
Designing packaging
Week 4
week 6
QA & Testing
Social media templates
Payment process
1
Contract & partial payment
2
Project execution
3
Final payment
4
File delivery
£3,000
Rebrand investment
Payment terms
50% at the start of the project – £1,500
50% after confirmation of last brand deliverable – £1,500
Swedbank, Revolut, Wise
Once the proposal is approved, I will onboard you to the client portal, where you will find the agreement and first invoice.
The project begins with the strategy phase, so the next step will be for us to schedule a strategy call (1-2 hours).
Warm regards,
Justė | Astralis Branding Atelier
Strategic branding for businesses that need clarity, credibility, and growth
Schedule a call with Juste
Prepared by
Juste Vaiciakauskaite | Astralis
Mini Bites rebrand
Olivia,
It was lovely speaking with you and hearing where you want to take Mini Bites next.
Cremi is more than a new name for Mini Bites. It is the next chapter for the business: a café brand people recognise, enjoy their lunch, drinks and treats. I’m genuinely excited to shape that next chapter with you.
Project overview
Cremi is an opportunity to evolve Mini Bites from a dessert-focused, owner-led café into a recognisable local brand with a broader role in customers’ everyday routines.
The rebrand will support the café’s expanded menu while retaining the playful, photo-worthy quality that makes its goodies appealing. The aim is to create a more mature, distinctive and trusted identity which feels cohesive across the café, packaging and social media without relying on you being the visible face of the business.
A central part of the identity will be Cremi, a female mascot illustration that brings warmth, personality and recognition to the brand.
Project scope
Brand Strategy & Creative Direction
A strategic foundation to clarify how Cremi should be positioned, perceived and recognised as it grows. Includes: - Brand foundations: purpose, vision and mission - Target-audience profiles - Competitor review and differentiation - Brand positioning - Brand personality and tone of voice - Brand's values - Strategic creative direction displayed as two moodboards
£650
Visual Identity & Cremi Mascot
A complete, flexible visual system designed to work across the café experience, packaging and social media. Includes: - Full logo suite (primary, secondary, submark and logo mark) - Colour palette - Typography system - Brand patterns and supporting graphic elements - Custom Cremi mascot illustration - Mini brand kit - Final brand files for print and digital use
£1,550
Packaging Designs
Packaging design for three agreed applications, selected once the identity direction has been finalised. This will include: - Burger box - Takeaway cup design - One additional packaging format to be confirmed, such as sandwich wrapping paper or a second cup format. - Sticker design will be added as a small gift from me free of charge. Printing, supplier liaison, structural packaging design and dielines are not included. Existing supplier dielines can be used where available.
£600
Social Media Kit
A practical Canva-based system to help Cremi launch with a consistent, recognisable social presence. Includes: - 6 editable Instagram post templates - 3 editable Instagram story templates - Instagram highlight covers
£200
Total investment of the project:
£3,000
Additional information
Custom client portal
You’ll be invited to a dedicated client portal where you can see all project information: the planned work, when it will be presented to you, and what is currently ready for your review.
Payments and contracts
The portal will also contain the contract and invoice, which I kindly ask you to pay before our strategy call.
Final delivery
Once the final brand elements have been approved, I will ask you to pay the remaining balance. After payment is received, I will provide the complete final files in PDF, SVG, PNG and Adobe Illustrator formats.
Your client-portal access will remain active, so you can always return to find my contact details, brand files and all information gathered throughout the project.
Preliminary timeline
Cremi visual identity creation
Designing packaging
Social image
Strategy and creative direction
week 1
week 2
week 3
week 4
week 5
week 6
week 1-2
Brand strategy and creative direction
week 3-5
Cremi visual identity creation
week 3-5
Cremi visual identity creation
week 5-6
Packaging design
week 6
Social media templates
Payment process
1
Contract & partial payment
2
Project execution
3
Final payment
4
File delivery
£3,000
Rebrand investment
Payment terms
50% at the start of the project – £1,500
50% after confirmation of last brand deliverable – £1,500
Swedbank, Revolut, Wise
Once the proposal is approved, I will onboard you to the client portal, where you will find the agreement and first invoice.
The project begins with the strategy phase, so the next step will be for us to schedule a strategy call (1-2 hours).
Warm regards,
Justė | Astralis Branding Atelier
Strategic branding for businesses that need clarity, credibility, and growth
Schedule a call with Juste